While most of these formats are used for specific purposes and applications, the common 3 formats that are predominantly used in images in HTML emails are JPEG, GIF and PNG. Different Types Of Images Supported In Email HTMLĪs per international standards, there are dozens of file formats for graphics and images such as JPEG, GIF, RAW, PNG, TIFF, etc. ![]() So today we explore the nitty-gritties of what all comes into the picture when you embed images in email. While to an end-user, it is just HTML email images, to an email marketer an image in their email is backed by ample strategies, reasons, and testing. Coding in HTML email format is a step-by-step process to create an HTML email.įast forward to the present, 82% of marketers agree that visual elements make their content more attractive and more prone to be consumed by the masses. In the early 90s, when dedicated email developers adopted coding principles to create HTML email templates, they opened up better possibilities with background colors, images, hyperlinks, and much more. The same is the case with HTML emails – one of the most experimented with communication channels (including marketing as well). Television was invented within a span of 20 years from the first commercial radio broadcast, and Twitter and other social media platforms now support the addition of images (and videos) in posts. ![]() ![]() Early men used to paint in caves, and the rulers and monarchs of yore have found themselves immortalized in several paintings that are both intricate and enchanting in equal measure. Communication has largely been visual over time. An image is to a description, what spices are to a dish.
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